Introduction

Over time, it has been identified that a social media marketing agency (SMMA) is one of the best business ideas, though it can be somewhat difficult to secure initial customers. Here are 15 proven methods you can use to find new clients and grow your SMMA business: Here are 15 proven methods you can use to find new clients and grow your SMMA business:

1. Network In-Person

Another traditional method of business networking is the participation in local events designed for businesspeople who might become clients. Always remember to carry and distribute business cards, you might be asked to state what you do in the shortest time possible – an ‘elevator speech’ and also ask people about their business.

2. Employ Suggestions from the Existing Clients

When you begin with a few customers, you can ask them if they know other customers that you might be able to help. Word-of-mouth recommendations from satisfied customers can be another fantastic resource. It is also important to think of ways on how to encourage employees to refer their friends to apply for the position such as giving them a discount or a reward if their friend got hired for the position.

3. Meet with Local Businesses

That is why I need to choose several businesses I would like to work with and attempt to set brief meetings just to present myself and the services I offer. Encourage the clients to come with any portfolio of work or references that they believe would entice the decorator. This kind of direct contact demonstrates that one is ready to take the lead.

4. Writing and Submitting Articles to Local Websites

The social media is a relatively new concept in the market and thus one should approach local news websites, chamber of commerce pages, small business sites, etc. and pitch in for a guest blog which is to be penned down regarding social media marketing. This is an opportunity to show some of the expertise and put a call for interested businesses to get in touch with you agency.

5. Join Local Business Associations

Being in an association for instance your chamber of commerce or small business association helps you to access many people who may be clients locally Also there are trade associations that may be in relation to your ideal type of client. Network during association events such as the business networking and educational functions.

6. Use LinkedIn to Connect

Marketing has been confirmed to be strong on the LinkedIn platform, especially for B2B marketing. Create and establish a strong agency portfolio that will exhibit its services, experience, and potential clients. Also establish a network and friendship with owners and marketing managers of business you wish to target. Send personalized connection requests.

7. Offer Free Consultations

Here are some ideas: Offer 30-60 minutes free consultation sessions on social media problems that businesses encounter. It is an opportunity to show off your skills, get to know the client, and if you are lucky, get them as a repeat customer.

8. Choose to associate with other service companies especially those that offer related services

It is advisable to engage local web design firms, PR agencies, IT suppliers, etc, and negotiate business affiliations wherein you can both trade customers. It also means that having trusted partners to support your business can help you attract and maintain the clients at the same time.

9. Host or Sponsor Events

Approaching local chambers of commerce or similar organizations and proposing to sponsor or host networking events, a trade show, workshop, or webinar. It can also help make others aware of your agency and establish it as the go to authority on certain issues. Ensure that you take time to gather attendee details for future communication.

10. Volunteer Your Expertise

It is recommended that one offers to provide the local non profits and volunteer groups with the services of social media marketing for free. This creates relationships in the community, positive sentiment from the consumers and word-of-mouth. Later on you can suggest paid services by stating that it offers additional services at a fee.

11. Speak on Relevant Podcasts

One way to market your services would be to make contact with local podcasters for you to be invited as a guest to their show. Do not forget that you should pay extra attention to the best cases and successes when working with clients.

12. Guest Post to Industry Blogs

Like with the local websites, create the list of blogs your target audience frequents and pitch articles based on your area of specialization. Sometimes, such blogs will permit an author to have a small bio containing contact details and links to the website or blog.

13. By engaging in the week’s challenges, run social media contests and promotions.

A case of contests, discount offers as well as free gives can compel potential clients to follow your SMMA on various social media platforms and make engagement with your content. When they come in, please ask for their telephone numbers for follow-up.

14. Network with those who attended the Related Conferences and Events

Any marketing, small business or technology industry conferences are events that are suitable for networking as directly with clients. Always bring some marketing materials with you in order to leave something behind for a potential lead to read.

15. The basis for the strategy is to develop useful and timely content and material.

Guides, blog posts, webinars etc. On the part of the company, it can show the potential clients that one actually knows what one is talking about. Ensure that the resources contain information on how a person may reach the agency for further details.

Conclusion

It should also be understood that by applying at least several of these strategies, it is possible to receive new customers for the developing SMMA. Concentrate on networking to foster local linkages as well as partnering with relevant players within the community; Guest posting, events and content writing to market your services. Perseverance and ingenuity set the foundation to landing great clients in the quickest time possible!

Please do not hesitate to contact me in case you want me to explain or provide additional information about a certain part of the article draft. I can also assist you with finding out how to effectively implement any of the client acquisition you find interesting. Please, just tell me more on how I can help you even more!